Thursday, October 12, 2006

4th Line celebrates 15th anniversary season success

4th Line Theatre experienced a record-breaking 15th anniversary season with its highest attendance ever. A combined audience total of 12,647 enjoyed the theatre company's 2006 summer productions of Doctor Barnardo's Children and The Art of Silent Killing.
“We must be doing something right,” says Artistic Director Robert Winslow who is thrilled that his rural theatre exceeded its box office goals and continues to draw impressive numbers of patrons from around the globe after 15 years.
“We had a feeling this was going be a good season when 47 per cent of the seats were purchased before the first show opened; we just didn't know how successful the season would be until the final numbers came in,” adds Mr. Winslow. “Our partnerships with regional businesses contributed to the success of the season and consequently created an impact for many local businesses and tourism operators.”
Dr. Barnardo's Children written by Ian McLachlan and Robert Winslow sold out for the second year in a row within the first few weeks of its 2006 run. The world premiere of The Art of Silent Killing written by Shane Peacock came in a close second with 95 per cent of the available seats being sold. Fortunately the weather also co-operated for the most part with only two rain-outs late in the summer.
Overall the theatre company saw a 20 per cent increase in attendance from the year prior. The economic impact of these numbers positively affects local businesses in Millbrook as well as throughout the Kawartha region. Overnight visitors from across Canada, Mexico and Europe attended a performance. 4th Line Theatre continues to play a major role in identifying the Kawarthas as a prime vacation destination in the world. Theatre packages that offered picnics, dinner and accommodation grew in popularity by 300 per cent from last season bringing in revenues for tourism service providers.
4th Line Theatre is also pleased they were able to give back to the community in a number of ways. The theatre company partnered with the St. Joseph's Care Foundation for a performance and was able to increase the foundation's fund-raising revenue by $6,000. They also donated over 120 tickets that contributed to the fund-raising efforts of other regional community groups and charities.
4th Line Theatre, Canada's premiere outdoor theatre company brings history to life on the barnyard stages of the picturesque 5th generation Winslow farm in Millbrook, Ontario. The theatre company is committed to preserving and promoting our Canadian cultural heritage through the development and presentation of regionally based, environmentally staged historical drama

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